What’s the difference between a logo maker and a designer logo?
In this context, what is meant by a “logo maker” is a tool/machine/website/application that creates a logo automatically and instantly. By using a logo maker, you just enter a few instructions needed by the application and instantly the logo is ready.
The logo designer or logo creator is not a machine or a set of algorithms that will produce a logo according to the template that has been inputted by the logo maker application maker. In making a logo design, the designer goes through several stages of the process, which can be considered short. What are the processes that go through for logo creation?
In this phase, there is an interaction between the client and the designer. Some questions are needed as a reference for making a logo that fits the client’s needs.
Research and Brainstorming
After a designer collects the required information from the client, that information is compiled into research by the designer. Good research on the brand and its competitors. In this phase, Fidznet usually does brainstorming accompanied by making moodboards and stylescapes.
Sketches and concepts
Designers start sketching and drafting. When processing, quantity takes precedence over quality. The more concepts, the better. Because the concepts that have been created will be selected and reduced to some of the best concepts.
The best design will be made in the form of a presentation for the client to choose from.
Delivery and Customer Service
The design that has been selected by the client is then prepared by the designer in several formats to be sent to the client. so that the client is ready to use it.
Well, of course, going through a fairly long process will produce a different design than a logo made with a logo maker. To make it easier, we will make a comparison of how different designs made by logo makers and logo designers are.
A logo maker cannot create a unique logo. The resulting logo is just a template that has been prepared by the application. While the logo designer will create a logo that is 100% unique,
Logo makers will offer logos that are too generic. While the logo designer will create a distinctive logo for
The logo maker uses bad and inappropriate typography. The logo designer uses proper typography.
The logo maker uses random colors. Designer logos use appropriate colors and color psychology when necessary.
A logo maker cannot create a versatile logo. Specifically, a logo that can be applied to various media is needed. On the other hand, a logo designer will create a logo that can be applied to various media and a responsive logo.
Of course, the creativity of the logo maker will be much less when compared to the logo designer.
The conclusion from the description above is that a logo maker cannot create an appropriate, distinctive, and unique logo like a logo designer does. Of course, you have to be right in choosing a designer logo. Don’t get a designer logo that feels like a logo maker.